Plakias is a popular tourist resort, located 36km south of Rethymno city, at the exit of a fertile valley surrounded by high mountains and dense olive groves. Next to it empties the river Kotsifos. One of the major growth drivers of the region is the long beachfront, known as Gialia.
The main beach starts near the town and extends to the east for 1.3km, up to Cape Mouri. It is a well organized beach, with cool green waters. Along the beach there is a road, ideal for walking or cycling. Along this road there are several restaurants and hotels, while on the beach there are tamarisk trees, umbrellas, water sports, beach volley courts, snack bars, changing rooms, showers, etc.